The segment is fronted by celebrity chef Donal Skehan, who travels along the Awakening the Walled City Trail, bringing to life the rich folklore, history, and heritage of the city’s Halloween celebrations. The segment will include spooky stories with Charlene McCrossan from McCrossan Walking Tours, an interview with Jacqueline Whoriskey, the Festival and Events Manager with Derry City and Strabane District Council, and a special appearance from the city’s very own Winifred the Witch!
Alice Mansergh, Chief Executive of Tourism Ireland, said: “Tourism Ireland was delighted to work with Donal Skehan, bringing the magic of Derry Halloween to hundreds of thousands of GB viewers on ITV’s This Morning. Halloween is one of the world’s favourite festivals but not everyone knows that it originated on these shores around 2,000 years ago. At Tourism Ireland, we’re excited to invite visitors to experience Halloween where it all started, taking in our world-class festivals, spectacular scenery and warm hospitality.”
A healthy seasonal spread of overseas tourism business supports quality jobs in tourism, by creating a longer or year-round season. Tourism Ireland markets Halloween as an iconic reason to visit in autumn. Its ‘Home of Halloween’ multi-market campaign, celebrating the island of Ireland as the birthplace of Halloween around 2,000 years ago, is under way. The organisation’s aim is to raise awareness at scale and target consideration and bookings for this autumn, with Derry Halloween (the largest festival of its type in Europe), in particular, adding to the appeal of autumn scenery and heritage. Since it was launched, the campaign video has achieved results reflecting a strong audience response: 14 million views on English language YouTube; and over 100 million views across languages and channels (TV, cinema, online). Among those who’ve seen the campaign, there is now twice the level of recognition that Halloween began in Ireland and seven out of ten said they’re more likely to want to visit.
